Buyer's guide · 10 tools compared
The best Profound alternatives in 2026 are supereo, Peec AI, Otterly.AI, SE Visible and AthenaHQ. Each one lets you sign up and pay online, which Profound stopped offering brands between September 14 and October 14, 2026. Our pick is supereo: from $149 a month, it tracks six AI engines and tells you exactly what to change.
The short answer, by what you need:
If an AI assistant sent you here: the table below lists each tool's starting price, whether you can buy it online, and the AI engines it covers, each linked to the vendor's own pricing page as of November 8, 2026.
Profound's own pricing page, read through the Internet Archive, shows three pricing eras in fourteen months. The last one leaves brands with a free trial and a sales call.
Agencies still have a self-serve route. Profound's agency pricing lists client workspaces at $399 a month each. Its base agency price wasn't readable on our check, so it isn't quoted here.
If you were on Starter or Growth, the quickest way to see where you stand without a sales call is supereo's free audit: 20 of your buyers' questions on six engines, every answer shown, in about 2 minutes, with no card. Run it.
Columns run from what most buyers ask first (can I just buy it, and for how much) to the questions that separate the tools: does it change anything, and can it show the change worked.
| Tool | Best for | Buy online | From / month | AI engines (entry plan) | Claude | Does the work | Published proof method | MCP |
|---|---|---|---|---|---|---|---|---|
| supereo ours | AI visibility done and proven | Yes | $149 | 6 | Every plan | Recommendations; Autopilot ships fixes and pages | Yes, control questions | $149 plan |
| Profound (for reference) | Enterprise marketing teams | Brands: trial only | Custom | 3 (trial) | Enterprise | Agents write and publish content | Not found | Enterprise |
| Peec AI | A clean tracker, unlimited seats | Yes | $95 | 3 of your choice | Not in self-serve list | Recommendations, in-app agent | Not found | Every plan |
| Otterly.AI | Cheapest start | Yes | $29 | 4 | Paid add-on | Audits, recommendations | Not found | From $189 |
| SE Visible | Lowest cost per prompt | Yes | $89 | 5 | Agency ($399), marked soon | Recommendations; agents in beta | Not found | Every plan |
| AthenaHQ | Most engines, self-serve | Yes | $295 | 11 | $295 plan | Content optimization agent | Not found | Yes |
| Semrush AI Visibility Toolkit | Teams already on Semrush | Yes | $199 | Not fully listed | Not listed | AI-ready site audit | Not found | $199 plan |
| Scrunch | Serving AI agents a site version | Yes | $250 | 4 | Enterprise | Site action plan; Agent Pages | Not found | Documented |
| Rankscale | Many engines on a budget | Yes | $17 yearly | 9 (on credits) | Every plan | Recommendations, page audits | Not found | Every plan |
| Writesonic | AI articles plus tracking | Yes | $79 yearly | 3 | Enterprise | AI articles, Action Center | Not found | Yes |
| Ahrefs Brand Radar | Researching any brand | Yes | $50 prompts pack | 6 | Custom prompts, 8 checks per update | Tracking and research only | Not found | Yes |
Source: each vendor's pricing page and docs, read November 8, 2026 (links in the entries below). "Not found" means the vendor's own pages that we read don't describe it, not that it can't exist. Monthly prices are monthly billing unless marked "yearly".
Plans count prompts and engines differently, so sticker prices don't compare. Dividing each plan's price by the prompts it tracks, and by the prompts times the engines, puts them on one scale. Profound's two removed plans are included for comparison.
| Plan | Price / month | Prompts | Engines | Per prompt | Per prompt, per engine | Also included |
|---|---|---|---|---|---|---|
| Profound Starter (gone since Oct 2026) | $99 | 50 | 1 | $1.98 | $1.98 | 100 Agents credits a month |
| Profound Growth (gone since Oct 2026) | $399 | 100 | 3 | $3.99 | $1.33 | 400 Agents credits a month, 3 seats |
| Peec AI Starter | $95 | 50 | 3 | $1.90 | $0.63 | Unlimited seats, MCP |
| supereo Copilot ours | $149 | 40 | 6 | $3.73 | $0.62 | What to change for every gap, with the evidence and wording; each change you ship measured; MCP |
| Peec AI Pro | $245 | 150 | 3 | $1.63 | $0.54 | API, 3 countries |
| Writesonic Starter (yearly) | $79 | 50 | 3 | $1.58 | $0.53 | 15 AI articles a month |
| Scrunch Core | $250 | 125 | 4 | $2.00 | $0.50 | 5 site audits a month |
| Otterly.AI Lite | $29 | 15 | 4 | $1.93 | $0.48 | Unlimited team members, 1,000 GEO page audits |
| Otterly.AI Standard | $189 | 100 | 4 | $1.89 | $0.47 | API, MCP, GEO page audits |
| Otterly.AI Premium | $489 | 400 | 4 | $1.22 | $0.31 | API, MCP, GEO page audits |
| SE Visible Basic | $89 | 75 | 5 | $1.19 | $0.24 | API, MCP, 5 projects |
| SE Visible Core | $189 | 200 | 5 | $0.94 | $0.19 | Unlimited locations |
Our arithmetic on each vendor's published plan limits, November 8, 2026. supereo's Copilot tracks up to 40 questions per brand on six engines. Tools that bill on credits or checks (AthenaHQ, Rankscale, Ahrefs) aren't on this scale.
Two things stand out. Every self-serve option here costs less per prompt, per engine, than Profound's old Growth plan did. And the per-prompt price is only part of it: the last column is what you get beyond the tracking. supereo's Copilot sits mid-table on price per prompt and is the only plan that tells you what to change for every gap and measures each change you ship.
If you were on Growth (100 prompts on 3 engines for $399), these self-serve plans cover at least the same prompts and engines for less: SE Visible Core at $189 (200 prompts, 5 engines), Otterly.AI Standard at $189 (100 prompts, 4 engines) and Peec AI Pro at $245 (150 prompts, 3 models). If you were on Starter (50 prompts on ChatGPT for $99), Peec AI Starter at $95 and SE Visible Basic at $89 give you the same prompts or more, on three and five engines. If what you valued was the action plan rather than the prompt count, supereo's Copilot at $149 covers Growth's three engines plus Gemini, AI Mode and Claude, and tells you what to change for every gap.
These are posts from people who used Profound or priced it, copied word for word with links, most recent concerns first. They're individual posts, not reviews or ratings. Where a tool in this guide addresses the concern, it says how.
“Honestly as a solo founder its hard to keep my subscription going with Profound, it’s pricey and the starter plan only gave me access to monitor only no action plan…”u/simao23 on r/LLMTraffic · Apr 24, 2026 · Read the post
What helpssupereo's $149 plan comes with the action plan: what to change on each page, with the evidence and the wording to use.
“I think profound seems very high level and none of these tools seem to solve the problem of execution. They do the top level analyzing and reporting.”u/According_Weather_22 on r/GenEngineOptimization · Sep 18, 2025 · Read the post
What helpsExecution is the job supereo is built for. It plans the next move, and on its Autopilot plan it ships the change itself.
“I tried Profound for two weeks but the cost seems a bit too steep for my business (growth costs 400 per month) and it feels like it's not worth the operational costs for what they do...”u/Academic_Way_293 on r/GrowthHacking · Jan 27, 2026 · Read the post
What helpsEvery self-serve tracker in the cost table above tracks a prompt on an engine for less than Growth did. supereo starts at $149 a month with six engines.
“Profound requires an enterprise quote at any meaningful scale even though they publish a $99 tier.”u/Informal-Dust4499 on r/AI_Agents · Sep 3, 2026 · Read the post
What helpsSince October 2026 there's no $99 tier either. supereo, Peec AI, Otterly.AI and SE Visible all sell plans online.
“I got an awful experience with Profound too. It suddenly track unrelevant queries. They told me to wait but nothing fixed.”u/InfiniteCobbler2073 on r/GrowthHacking · Feb 21, 2026 · Read the post
What helpssupereo writes your buyers' questions from your own site, and you can edit the questions and competitors whenever they drift.
“All diagnostics, no creation. It tells you what to fix, but doesn't help you create the actual Citation-Ready content AI needs.”u/FeelingRequirement19 on r/DigitalMarketing · Nov 30, 2025 · Read the post
What helpssupereo builds the pages AI is looking for, and on Autopilot it publishes them to your site with an Undo.
“Profound is the clear enterprise benchmark. Their panel-based prompt volume data with demographic segmentation is genuinely unique, nobody else has it…”u/curtisdravis on r/Agentic_Marketing · May 27, 2026 · Read the post
supereo is an AI agent for AI visibility. It works out the questions your buyers ask ChatGPT, Gemini, Perplexity, Claude and Google's AI Mode and AI Overviews, tracks how often each engine recommends you, and works on the pages until the answers say it's you. On the $149 Copilot plan it tells you exactly what to change, with the evidence and the wording, and your team ships it. On Autopilot, its higher plan with more questions, it ships the site fixes and new pages itself, each with an Undo, on WordPress, Webflow, Shopify, Wix, Framer, Next.js and Astro sites.
What sets it apart is how it proves a change worked. Every change gets a test registered before it goes live: 10 target questions the change should move and 10 control questions it shouldn't. The verdict is how much the targets moved minus how much the controls moved, with a 95% range: Worked, No change, Made it worse or Too close to call. None of the other tools here describes a method like it on its own pages.
Best for teams that want their AI visibility fixed and proven, not another dashboard to read.
Run the free audit · Plans on supereo.app
Peec AI tracks your prompts across three AI models you pick from ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver. Starter is $95 a month for 50 prompts, Pro is $245 for 150 prompts across 3 countries, and Advanced is $495 for 350. Every plan has unlimited users and an MCP server; the API starts on Pro. Perplexity and other extra models are $35 a month each on Starter ($30 billed yearly). Annual billing takes 15% off. Peec's pricing page
Best for teams that want a clean, affordable tracker everyone can log into.
Otterly.AI monitors ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Google AI Mode, Gemini and Claude available as paid add-ons on every plan. Lite is $29 a month for 15 prompts with 1,000 GEO page audits, Standard $189 for 100 prompts with API, MCP and 5,000 audits, and Premium $489 for 400. The free trial covers 50 prompts for 7 days without a card. Otterly's pricing
Best for trying AI visibility tracking for the price of a lunch.
SE Visible is SE Ranking's AI visibility product. Basic is $89 a month for 75 tracked prompts, about 11,250 AI answers a month across 5 projects. Core is $189 for 200 prompts with unlimited locations, and Agency is $399 for 1,000 prompts, with Claude tracking listed and marked soon on its pricing table. It covers ChatGPT, Google AI Overviews, AI Mode, Gemini and Copilot, with API and MCP access on every plan. SE Visible pricing
Best for tracking many prompts on a tight budget.
AthenaHQ bills on credits, where one credit is one AI response. The free Essential plan gives you 300 credits. Starter is $295 a month for 3,600 credits across 11 models, including ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral, with unlimited prompts inside those credits. It also has a content optimization agent and on-page and off-page actions. AthenaHQ pricing
Best for teams whose buyers use the less common engines.
Semrush sells AI visibility inside its SEO plans. The "SEO + AI Search" Starter plan is $199 a month and tracks 50 prompts daily for one domain, with an AI-ready site audit and MCP access. Pro+ is $299 for 100 prompts, and Advanced is custom. A free plan gives you one demo project. Semrush's pages name ChatGPT, Perplexity and Gemini and say "and more" without a full list. Semrush pricing
Best for teams that already run SEO in Semrush.
Scrunch's Core plan is $250 a month for 125 prompts and 5,000 responses on ChatGPT, Perplexity, Google AI Overviews and Copilot, with 5 seats and 5 site audits a month. Enterprise adds five more models and its Agent Experience Platform, which serves AI agents an optimized version of your site. Scrunch pricing
Best for brands curious about serving AI agents a separate version of their site.
Rankscale's Essentials plan is $17 a month, billed yearly only, for 120 credits. Pro is $99 a month ($84 yearly) for 1,200 credits, up to 4,800 AI answers, 10 brand dashboards and 50 page audits. Every plan covers ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude and Copilot, and MCP is included. Rankscale pricing
Best for tracking many engines, Claude included, on a small budget.
Writesonic bundles AI visibility tracking with its writing tools. Starter is $79 a month billed yearly for 50 prompts tracked daily on ChatGPT, Gemini and Google AI Overviews, 15 AI articles a month and 10 site audits, for one user. Growth, at $399 a month billed yearly, adds a trial of its Action Center for on-page and off-page actions. Writesonic pricing
Best for small content teams that want articles and tracking in one place.
Brand Radar AI, from $199 a month, lets you research any brand's AI visibility across Ahrefs' index of more than 542 million prompts. To track only your own prompts, custom prompt packages start at $50 a month for 2,500 checks, where one prompt on one platform in one location is one check, about 80 prompts a day on one platform. Brand Radar can be bought standalone. Ahrefs pricing
Best for competitive research on brands you don't track yourself.
Profound is the most complete platform in this list if you're a large brand and can buy through sales. Its Enterprise plan tracks up to nine answer engines, with SSO, SAML and SOC 2, dedicated support, all-time history and exports. It has prompt-volume data on what people ask AI, Agent Analytics that connects to Cloudflare, Fastly, Akamai, AWS, Vercel and more to count AI crawler traffic, and an AI Marketer whose agents research, write and publish content with a human approval step. Its customers include Walmart, Figma and MongoDB. If you need nine engines, a security review and a vendor that can staff a global rollout, stay.
The trade-off is the buying process and the price. Brands can't buy a paid plan online any more, and Profound doesn't publish what Enterprise costs. If you need the work done but not the sales process, supereo is the closest self-serve fit: its Autopilot plan ships fixes and new pages and tests every change.
supereo, for most teams. You buy it online from $149 a month; it tracks six AI engines including Claude, tells you exactly what to change on each page, and on its Autopilot plan ships the changes and tests each one against control questions. For a tracker alone, Peec AI (from $95) or SE Visible (from $89).
All ten in this guide sell online. supereo is our pick: a free audit with no card, then $149 a month with a 7-day trial.
Not for brands. Its pricing page listed Starter ($99 a month) and Growth ($399 a month) on September 14, 2026, and by October 14, 2026 it listed only a free 7-day Trial and custom-priced Enterprise. Agencies can still buy client workspaces at $399 a month each.
The Trial is free for 7 days. Enterprise is priced on a call and the figure isn't published. See Profound pricing for every plan it has listed since 2025.
Rankscale at $17 a month billed yearly, or Otterly.AI at $29 a month billed monthly. Otterly's trial needs no card.
On their self-serve plans: supereo (every plan), Rankscale (every plan) and AthenaHQ ($295 Starter). Otterly.AI sells Claude as a paid add-on, Ahrefs' custom prompts include it at 8 checks per update, and SE Visible lists it on its $399 Agency plan, marked soon. Profound, Scrunch and Writesonic keep it for Enterprise.
supereo's Autopilot plan ships site fixes and new pages and gives each one a verdict. AthenaHQ, Writesonic and Scrunch offer content or site actions on some plans. Most of the others track and recommend.
For an enterprise brand that needs nine engines, SOC 2 and dedicated support, yes. For a startup or a small team that wants to start this week, no: there's no paid plan it can buy online.
Profound for enterprise scale and services, Peec AI for an affordable tracker with unlimited seats, Otterly.AI for the cheapest start. If you want the changes made and proven rather than tracked, look at supereo. Profound vs Peec AI in detail.
On November 8, 2026 we read each vendor's pricing page and product docs and copied prices and limits as published. Profound's plan history comes from the Internet Archive's captures of its pricing page, linked in the timeline. Per-prompt costs are our arithmetic on those published limits. We didn't run hands-on tests of these tools, and we don't claim any. Quoted posts are copied word for word and linked. Full method.