“It used to start at USD 1,000 per month per brand per country. Average cost is probably significantly higher.”u/maltelandwehr on r/aeo · Oct 14, 2025 · Read the post · The poster says he works at Peec AI, a Profound competitor
Pricing · checked November 8, 2026
Profound pricing in 2026
Profound has no paid plan a brand can buy online today. There's a free 7-day Trial, then Enterprise, priced on a sales call. Until mid-September 2026 it sold Starter at $99 a month and Growth at $399 a month.
Profound's plans today
| Plan | Price | Prompts | AI engines | History and exports | API and MCP | Support |
|---|---|---|---|---|---|---|
| Trial | Free, 7 days | 50 a day, from a preset set for your industry you can't edit | ChatGPT, Gemini, Google AI Overviews | None | No | None listed |
| Enterprise | Custom | A tailored plan | Up to 9 | All-time history, CSV and JSON | Yes | Dedicated; SSO, SAML and SOC 2 |
Source: tryprofound.com/pricing, API docs and MCP docs ("Available on: the Enterprise plan"), read November 8, 2026.
Both plans include Profound's AI Marketer, which runs on credits: "limited" on the Trial and custom on Enterprise. Agencies are priced separately. Client workspaces are $399 a month each, and five extra trial workspaces are $199 a month. The base agency price is shown as an animated figure we couldn't read, so it isn't quoted here.
Every Profound plan since 2025
Profound has changed its pricing three times in fourteen months. These are the plans its pricing page listed, from the Internet Archive's captures.
| Period | Plan | Price / month | Prompts | Engines | Seats | Capture |
|---|---|---|---|---|---|---|
| Aug to Oct 2025 | Profound Lite | $499 | 200 (24,000 responses a month) | Not itemized | 3 | Aug 6, 2025 |
| Nov 2025 to Sep 2026 | Starter | $99 | 50 (1,500 responses a month) | ChatGPT only | Not listed | Nov 3, 2025 |
| Nov 2025 to Sep 2026 | Growth | $399 | 100 (9,000 responses a month) | ChatGPT, Perplexity, AI Overviews | 3 | Sep 14, 2026 |
| Oct 2026 on | Trial | Free | 50 a day for 7 days | ChatGPT, Gemini, AI Overviews | Unlimited | Oct 14, 2026 |
| Throughout | Enterprise | Custom | Tailored | Up to 9 or 10 | Unlimited | Every capture |
Starter and Growth offered two months free on annual billing. The Enterprise engine count read "10 answer engines" in November 2025 and "up to 9" in 2026.
The removal falls between two captures, September 14 and October 14, 2026. On September 15 Profound announced a $180M Series D at a $1.8B valuation and said it "now serves over 1,000 enterprise brands" (press release). Profound hasn't said publicly why the self-serve plans went.
What did Starter and Growth cost per prompt?
Starter worked out to $1.98 a prompt a month on one engine. Growth worked out to $3.99 a prompt, or $1.33 per prompt per engine across its three. For comparison, the self-serve trackers on our alternatives page run from $0.19 to $0.63 per prompt per engine.
What does Profound Enterprise cost?
Profound doesn't publish it. Its own pages say Enterprise is a "tailored" plan. The only figures in public come from people who asked, and they span a wide range. Read them as individual reports, dated, not as a price list.
“I did a sales call with Profound. It is really expensive ($3k/month to start) so we passed.”u/FluffTheTruff on r/GenEngineOptimization · Aug 20, 2025 · Read the post
“$500 a month for the most confusing dashboard and an LLM interface that provides little to no value.”u/WAGE_SLAVERY on r/DigitalMarketing · Oct 8, 2026 · Read the post
“The sales team...they do not answer emails, book them with calendly you book them with a reply that they are on vacation, they have one pricing on front page, another pricing inside the product.”u/Dont-Worry-today on r/ArtificialInteligence · Dec 8, 2025 · Read the post
If those numbers are more than you want to spend before you know the tool works for you, the self-serve alternatives all show their prices up front.
Is the free Trial enough to judge Profound?
It shows you Profound's interface and a week of data. Over 7 days it runs 50 prompts a day on three engines, about 1,050 answers in total, against 1,500 a month on the old $99 Starter plan. The prompts come from a preset set for your industry that you can't edit, there's no history or export, and Claude and Perplexity aren't on it. To test your own buyers' questions, you'd need Enterprise.
Cheaper ways to get what Starter and Growth gave you
| If you had | Self-serve match | Price / month | What you get |
|---|---|---|---|
| Starter ($99: 50 prompts, ChatGPT) | SE Visible Basic | $89 | 75 prompts on 5 engines |
| Starter | Peec AI Starter | $95 | 50 prompts on 3 models, unlimited seats |
| Growth ($399: 100 prompts, 3 engines) | SE Visible Core | $189 | 200 prompts on 5 engines |
| Growth | Otterly.AI Standard | $189 | 100 prompts on 4 engines, API and MCP |
| Growth | Peec AI Pro | $245 | 150 prompts on 3 models, 3 countries |
Prices from each vendor's pricing page, November 8, 2026: SE Visible, Peec AI, Otterly.AI.
Those plans replace the tracking. Profound's AI Marketer is the other half of its pitch: it finds opportunities and drafts the work. If that's what you were paying for, supereo ours is the self-serve option built around it. On its $149 plan it tells you exactly what to change on each page and measures each change; on the $499 Autopilot plan it ships fixes and new pages to Next.js and Astro sites itself. Every change gets a verdict against control questions. Plans on supereo.app.
Questions
Is Profound free?
Only for 7 days. The Trial runs 50 prompts a day on ChatGPT, Gemini and Google AI Overviews with limited AI Marketer credits. After that, brands move to Enterprise through sales.
How much is Profound per month?
There's no published monthly price for brands in November 2026. Until mid-September 2026 it was $99 a month for Starter and $399 for Growth, and in 2025 it was $499 for Profound Lite.
How much does Profound cost per year?
Enterprise contracts aren't published. When Starter and Growth existed, paying yearly gave you two months free.
Can you still buy Profound Starter or Growth?
Not from the pricing page, which has listed only the Trial and Enterprise since the October 14, 2026 capture. If you already had one of those plans, check your account terms with Profound.
Does Profound charge per prompt?
Profound's plans have always bundled a prompt allowance with a set of engines. Enterprise is tailored by prompts, engines, regions and languages.
Sources
- Profound pricing, November 8, 2026
- Internet Archive captures of the pricing page: Aug 6, 2025, Nov 3, 2025, Sep 14, 2026, Oct 14, 2026
- Series D press release, Sep 15, 2026
- Profound API docs and MCP docs